SEO & structured data

A beautiful site is only worth something if people can find it. That is why search engine optimisation in Obelisk is not an extra chore but built in: every page has its own Google title, description and share image, and the technical groundwork is set up correctly by itself.

Configurable per page

For every page you set the title and description as they should appear in Google, plus the image that shows when someone shares the page on social media or WhatsApp. Leave it empty and Obelisk picks sensible defaults. Pages that should not be found (yet) are switched to 'no index' with a single toggle.

Handled automatically

The sitemap and robots rules for search engines are maintained by themselves, old addresses are forwarded neatly with redirects, and on a multilingual site search engines automatically receive the language link (hreflang). Blocks such as the FAQ and the breadcrumb trail also send structured data along — extra information that gives you a shot at eye-catching search results. Practical writing tips are in the SEO tips.

Why this is built in

With many CMSs, SEO is a separate plugin you have to install, configure and maintain yourself — with the risk of it breaking on an update. Obelisk simply builds the basics into the core of the system: every page already has the right fields ready, and the technical ground rules (sitemap, robots, hreflang) are correct without any manual work.

The finishing touch is still yours

The technology is the foundation; the copy makes the difference. Practical writing rules for compelling titles, strong meta descriptions and internal link building are laid out in the SEO tips — that whole section is itself another example of data types & records in action.

Example

These collapsible questions automatically send FAQPage structured data to Google:

The prompt for this example

Put two frequently asked questions about structured data on the page, with automatic structured data for Google.