Send emails from your own site and in your own house style. That way you stay in touch with your visitors and customers automatically, without having to sit behind the computer every time.
What can you send?
- An automatic confirmation after someone fills in a form
- A welcome or sign-up email for a new subscription
- Newsletters and announcements to your subscribers
- A notification to yourself as soon as a request comes in
In your look and feel
Every email automatically carries your logo, colours and typeface, so it looks just as polished as your website. You decide which sender name and reply address appear at the top.
What do you need?
To send from your own address you need the details of a mail server — the so-called SMTP details. You get these from your email or hosting provider.
Don't have them, or want to keep it simple? Ster Software also offers this mail service itself. Then you simply send your email through us, without arranging anything elsewhere. And if you do want to use your own details, we are happy to set them up correctly for you. Feel free to get in touch.
Why automated email matters
A common use case: pair email with forms so every submission triggers an automatic confirmation — visitors know their message arrived, without you lifting a finger.
Building a mailing list? Combine email with subscribers so new sign-ups automatically land in the right list and receive a welcome message.
Practical tip: keep your sender name and branding consistent with your site's theme — a mismatched look makes an email feel less trustworthy, even if the content itself is fine.
What makes a transactional email actually get read
A confirmation email competes with a crowded inbox, so the subject line matters more than most people expect — "Your message has been received" tells someone exactly what happened, while a generic "Thank you" leaves them guessing whether their form actually went through. Keep the body short and specific: what was submitted, what happens next, and who to contact if something is wrong.
Emails that never get opened are often a deliverability problem rather than a content problem. A sender address that doesn't match your domain, or a mismatch between your "from" name and your actual business name, are both common reasons a message lands in spam instead of an inbox.
Email across different kinds of sites
A webshop typically needs several distinct email types: an order confirmation, a shipping notice, and an abandoned-cart reminder, each triggered by a different event. A service business might need only two: a booking confirmation and a reminder the day before an appointment. A membership organisation often needs a recurring digest built from recently published content, which pairs well with a scheduled task that assembles and sends it automatically on a fixed day each week.
Whatever the mix, it is worth listing out the actual triggers your site needs — a submitted form, a new subscriber, a completed order — before configuring anything, so the email setup matches real events rather than a generic template.
Common mistakes with sender setup
The most common mistake is sending marketing newsletters and transactional confirmations from the same address without distinguishing them. If someone marks a newsletter as spam, it can affect deliverability for the receipts and confirmations your business actually depends on. Where volume allows, keep transactional and marketing email on separate sending identities.
The second is never testing the actual email a customer receives. A confirmation that looks perfect in a template editor can render very differently once it lands in Gmail or Outlook — send yourself a real test message before relying on it, and check on both desktop and mobile.
For the technical side of configuring a sender identity and reply address, see email settings; if you are also building the confirmation logic into a custom flow, forms and validation explains how submitted data reaches the point where an email can be triggered.
How to ask the assistant
Set up outgoing email with our mail server details and 'Our Web Shop' as the sender.